Internet of Things innovator ready to go public

X2M | Web with ASX integration

The Project

When X2M were ready to shake things up and prepare for an IPO, RARE was there to take them from startup to an established presence.


Our Strategy

Covering a complex new technology topic such as IoT, our strategy was to create “laymen” friendly content that simplifies potential investors understanding of the technology and demonstrates in relatable case studies the immense public benefits it provides in the energy sector in particular.


We created a visually striking site with easy digestible content for non-technical audiences. Providing detailed and relevant case studies helped to illustrate the technologies features and simple diagrams help audiences understanding new technology concepts. An integrated ASX feed with close to real time financial reporting also featured in the site.