Metro Diamonds

Shine bright like a Metro Diamond

Metro Diamonds | Brand design & website

The Project

Metro Diamonds were looking for a sleek (B2B) wholesale website in which their retailers could request stock and manage their account. Metro Diamonds wanted a CMS in which they could easily update content frequently, list new products, manage orders and approve/control retailer accounts.


Our Strategy

Our strategy was to transition Metro Diamonds from a traditional paper based inventory management and customer relationship system to a fully customised CMS that works seamlessly with their unique internal workflow in which the team at Metro Diamonds could automate a significant portion of their business including ordering, approvals and retailer management. Included in the project is a restricted front-end user area in which approved users can make requests, view current approval items and filter through current stock.


A clean, minimalist, mobile-first responsive design for use on the go. All neatly packaged in a fully customised Content Management System with integrated B2B functionality to handle the entire wholesale retailer journey.